I don’t like that logo redesign

Whenever a company redesigns its logo it causes social media and design sites to verve fuming. Sometimes the spruce up is loved, but more often than not the designs are quickly torn to pieces, occasionally quite brutally. Disappointingly a percentage of this comes from the design cooperation.

Take in favor of pattern the PayPal spruce up back in April. Shortly taking into account relocation the news of this on twitter I conventional a come to of instantly dismissed notes such as “I don’t like it”, “not a high fan” and “this is just…ugh”

To nearly boundary, I understand why folks like to express their hatred towards a logo as it’s simple to look on it as a part of a set of art. If it looks repulsive, boring or generic it’s quite simple to dislike it. The uncomplicated information, however, is to logo design is not art, but functional design.

We need to prevent looking on logo design and think “Do I like how it looks?”. Instead we ought to ask “Does it suit its design tell?”. Knowing the answer often requires nearly digging.

When a graphic designer moving parts on a logo they are taking into consideration a come to of factors, which include:

Who is the concern (its goals, mission, mental picture etc)
What does the concern offer (product or service and price)
Who are its competition (both its competition and virtual attitude in the market)
Who are its intended audience (age, gender, geographic location, classify etc)
What’s the incentive in favor of the spruce up? (for pattern, this may perhaps be a repositioning, a revolutionize of management, a different range of products, a combination or acquisition etc)

When a logo is redesigned the designer will check the higher than, but besides manipulation the logo spruce up as a strategic method to show revolutionize. Change makes folks prevent and look; they covet to know more. With the pattern of PayPal its spruce up was to show its move into the mobile souk and was part of a bigger total brand campaign. They were shouting exposed to prove folks they engage in misrepresented in nearly way, and engaging folks to discover more. With the logo spruce up, PayPal shaped a different symbol which was instantly recognisable, whilst maintaining the same feel of its earlier identity. Regardless of people’s opinions of the logo, they engage in successfully fulfilled the intended goals.

The questions logo designers ought to ask
When a company redesigns its logo, in its place of judging it by its looks consider asking the following questions primary:

Why was the logo redesigned?
Does the logo act for the concern its intended in favor of?
Does the logo halt exposed amongst its competition?
Does the logo rightly target its intended audience?
What’s the better picture? A logo spruce up is all the time solitary a small part of a re-brand strategy.
Does it fulfil its intended goal(s)?

If the logo fails to fulfil its goals, at that time all and sundry noticeably has the in shape to slate the design (if they feel the need to), however, if it fulfils its goals but you simply dislike the design due to own taste, at that time it’s simply unfair to slate the designers effect.

Asking the in shape questions gives a greater understanding of design, concern and strategy, and gives valuable insights which will add to your own star as a logo designer, concern possessor or personal.